Deputy Manager Brand Management & Communication

Profile Description

This role is accountable for planning and managing overall Brand Management and Media activities, internal and external communication and ensuring proper media presence of BSRM and strengthening the brand image.

Educational Qualification

Graduation in any discipline from any reputed public or private university.
MBA in Marketing will be considered as an added advantage.
 

Experience

5-10 years of relevant functional and people management experience, preferably in manufacturing industry.

Functional Activities

a) Assist in formulation of annual brand management and communication plan, annual budget and ensure adherence to budget.
b) Formulate quarterly and monthly plan for Branding initiatives of BSRM products/services and drive the implementation.
c) Identify competitor’s media marketing initiatives and align BSRM’s media plan as required.
d) Identify and understand the competitor’s overall branding strategy and align the BSRM’s branding strategy as required.
e) Establish tie-ups with media houses for regular branding and communication initiatives.
f) Manage new Brand Development, formulate brand guideline, and Communication Development for any new project.
g) Review the media brief and ensure timely publication through different channels.
h) Review and finalize the responses to articles pertaining to BSRM reported in media as required.
i) Oversee the reach/performance analytics of different media channels and align the media plan accordingly.
j) Ensure participation of key BSRM personnel in important seminars, conferences etc. and reporting of events in the proper media.
k) Report and Highlight any relevant news/articles related to BSRM/its competitors/relevant stakeholders.
l) Monitor the performance of media channels periodically and ensure use of effective and efficient media.
m) Manage press conferences or any other external communication.
n) Ensure and coordinate Company’s top management’s media interviews.
o) Monitor the newsletter publication and ensure the adequate distribution.
p) Ensure that all communications and marketing material aligns with brand standards.
q) Develop escalation matrix for addressing any media or communication crisis.

Coordination

a) Coordinate with external agencies for TVC/advertisement development as required.
b) Coordinate with corporate forums, media forums and press clubs for media presence and press briefings.