Assistant Executive Digital Marketing

Profile Description

This role is accountable for supporting the day-to-day management of digital and social media marketing activities of BSRM.

Educational Qualification

Graduation in any discipline from any reputed public or private university.
MBA in Marketing will be considered as an added advantage.
 

Experience

0-5 years of working experience in relevant functional field.

Functional Activities

a) Assist in formulating strategy for digital and social media presence of BSRM.
b) Manage and maintain the company’s present digital media presence (Google, Facebook, LinkedIn etc.)
c) Execute the digital marketing initiatives as per plan and timeline.
d) Prepare regular updates and promotional posts and contents for BSRM’s Facebook, LinkedIn, Twitter etc. accounts.
e) Assist in executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
f) Keep track on performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
g) Prepare report on performance of all digital marketing campaigns.
h) Provide creative ideas for content marketing.
i) Acquire insight in online marketing trends and prepare report.
j) Keep track and Identify competitor’s digital marketing initiatives and prepare report accordingly.
k) Support in creating relevant and engaging digital content for publishing onto various digital platforms.
 

Leadership, Talent and Culture Development

a) Direct the process of effective department performance, overseeing performance management, recruitment, training and development of staff to ensure high level of engagement and motivated work environment. 
b) Engage and mentor direct reports to prepare them for larger and higher roles with BSRM.
c) Promote a culture of excellence and continuous improvement.  
d) Manage counselling and grievances of reportees.
e) Manage attendance and leave of reportees.
f) Ensure appropriate allocation of workload to reportees to enable work-life balance.

Coordination

a) Coordinate with external agencies for digital marketing support as required.